1939 MILITARY SOLDIER AVIATION BATTLESHIP NURSE MCVITIE PRICE BISCUIT AD 28482

Description

1939 MILITARY SOLDIER AVIATION BATTLESHIP NURSE MCVITIE PRICE BISCUIT AD 28482
DATE OF THIS
**
ORIGINAL
**
ILLUSTRATED
COVER:
1939
SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS:
HOLIDAY CHRISTMAS EDINBURGH LONDON MANCHESTER PARIS TORONTO
McVitie's
(
/
m
?
k
'
v
?
t
i
z
/
)
is a British snack food brand owned by
United Biscuits
. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in
Edinburgh
,
Scotland
. The company moved to various sites in the city before completing the St Andrews Biscuit Works factory on Robertson Avenue in the
Gorgie
district in 1888.The company also established one in Glasgow and two large manufacturing plants south of the border, in
Heaton Chapel
,
Stockport
, and
Park Royal
,
London
. There are seven McVitie's factories in the UK, with each producing a different types of
biscuit
; the
Harlesden
site in north-west London manufactures the
chocolate digestives
.
Under United Biscuits McVitie's held a
Royal Warrant
from Queen
Elizabeth II
. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces
chocolate digestives
,
Hobnobs
and
Rich tea
(ranked the three favourite biscuits to
dunk
into tea), and
Jaffa Cakes
(the best selling cake in the UK). In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors.
History
Robert McVitie was born in
Dumfries
in 1809.
He served an apprenticeship with a baker and in 1834 he and his father John McVitie moved to
Edinburgh
, where John's brother William already lived. They initially lived and worked at 130 Rose Street, just north of
Princes Street
in the
New Town
.
In 1835 they moved to the adjacent building at 129 Rose Street. It is called a "provision Shop". The following year it is being run by Robert rather than his father.The father left around 1836 to be a mail guard but his uncle William joined him in 1840.
In 1843 he opened a second shop at 14 Charlotte Place, just west of
Charlotte Square
(later renamed Randolph Place).
McVitie's is first described as a "baker and confectioner" rather than a provision shop in 1856 at 5 Charlotte Place. He utilised the basement area below the shop as the bakery.
By 1865 the bakery had moved to 47 London Street at the east end of town and he was living nearby in a flat at 76 Broughton Street.
Robert McVitie had two biscuit works at the head of
Leith Walk
in
Edinburgh
in 1870: 12 Antigua Street and 2 East London Street. McVitie lived nearby in a flat at 76 Broughton Street.
Robert retired in 1880 and died in 1884 leaving his eldest son Robert McVitie (1854-1910) to run the business. It was only then that the business abandoned bread and cakes to concentrate on biscuits, largely due to their longer lifespan. In 1887 he employed Alexander Grant from Forres, an experienced biscuit maker, to aid in this. He was employed as foreman of the bakery but left to set up his own bakery in
Inverness
but this failed and he returned to McVitie's.
In 1875 the company had been joined by
Charles Edward Price
as a salesman. His success in this role led to a partnership in 1888 to create McVitie & Price. In 1888 they built the huge St Andrews Biscuit Works on Robertson Avenue in the
Gorgie
district of south-west Edinburgh.
Price left in 1910 following the death of Robert.
In 1891 the London salesman for the company George Andrews Brown persuaded the company to redesign their
Rich Tea
biscuit to a smaller size to accommodate the London taste. In 1898 McVitie rebranded the company McVities Guest after joining with his brother-in-law Edward Graham Guest.
[
In 1903 they built the renowned McVities Guest Tearoom at 135/136
Princes Street
.
[
The original Gorgie factory burned down in 1894, but was rebuilt the same year to a much improved technical standard. It remained operative until 1969 when production ceased and operations were transferred to the English sites which had been established at
Harlesden
, north-west London in 1902 which is the largest biscuit factory in the UK, and
Manchester
in 1914.
Robert McVitie died married but childless in 1910 in
Berkhamsted
rather than at his home 12 Greenhill Gardens in south Edinburgh.
He is memorialised in
Dean Cemetery
in Edinburgh. Prior to death he set up the company (retaining the name McVitie's) as a
limited company
placing Alexander Grant as managing director and principal share-holder.
[19]
The firm acquired the Edinburgh bakery of Simon Henderson & Sons in 1922.
McVitie & Price merged with another Scottish bakery company, Macfarlane, Lang & Co., Ltd, in 1948 to become United Biscuits Group.
McVitie's brand products are now manufactured in five United Kingdom factories: the two former McVitie & Price factories in Harlesden and Manchester, a former Macfarlane, Lang & Co. factory named Victoria Biscuit Works in
Glasgow
, a former
Carr's
factory named The Biscuit Works established 1831 in
Carlisle
, and the McVitie's Cake Co. factory (formerly Riley's Toffee Works) in
Halifax
.
McVitie & Price's first major biscuit was the McVitie's
digestive
, created in 1892 by a new young employee at the company named
Alexander Grant
.
The biscuit was given its name because it was thought that its high baking soda content served as an aid to food digestion.
Grant was later to become managing director of the company. In 1923 he was the main benefactor in establishing the
National Library of Scotland
giving an endowment of £100,000. Grant donated a further £100,000 in 1928 to assist with the building of the
National Library
premises on
George IV Bridge
in Edinburgh.
In 1924 Ramsay MacDonald, prime minister of Britain’s new Labour Government, admitted that Grant had given him a Daimler car and £30 000 of shares in the McVitie and Price company. Grant had been MacDonald’s childhood friend, and shortly after received a baronetcy (hereditary knighthood) from the prime minister. The affair, regarded by many as corruption by the prime minister, severely shook the government.
The McVitie's Chocolate Homewheat Digestive was created in 1925. Over 71 million packets of McVitie's
chocolate digestives
are eaten in the United Kingdom each year, equating to 52 biscuits per second.
Hobnobs
were launched in 1985 and a
milk chocolate
variant followed in 1987.
Launched in 1927,
Jaffa Cakes
were ranked the best selling cake or biscuit in the UK in 2012.
Some of the products in the McVitie's line were rebranded
McV
in 2002, but this was replaced in 2005 with a restyled version of the
McVitie's
brand logo. In 2007, United Biscuits
licensed
the McVitie's brand to
Meiji Seika Kaisha Ltd
for biscuit production in
Japan
.
In 2009, McVitie's biscuits were voted the most popular biscuits to
dunk
in
tea
, with McVitie's
chocolate digestives
,
Rich tea
and Hobnobs ranked the country's top three favourite biscuits in 2009.
In June 2014, McVitie's announced their intention to make 157 shop floor roles redundant at their Manchester manufacturing facility.
This redundancy announcement was also due to the modernisation agenda of the company and also involves a move from an 8-hour 5-day operation, to a 12-hour 7-day operation. In November 2014, United Biscuits, and hence also McVitie's, became owned by Turkish company
Yildiz
which in 2016 merged some of its subsidiaries including
United Biscuits
as
pladis
.
In 2020, sales of McVitie's biscuits in the United Kingdom were more than five times their closest two competitors in the biscuit category (
Kit Kat
and
Cadbury
biscuits).
[4]
In 2022, McVitie's became the main sponsor of
Britain's Got Talent
.
ILLUSTRATOR/ARTIST:
UNKNOWN
ADVERT SIZE:
SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES)
**For multiple purchases please wait for our combined invoice. Shipping discount are
ONLY
available with this method.  Thank You
.
At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world.
Our AD's and COVER'S are
ORIGINAL
and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.
IF YOU WISH TO PURCHASE A RE-MASTERED COPY PLEASE SEE "MODERN POSTERS" IN OUR STORE.
As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past.
PLEASE LOOK AT OUR PHOTO CLOSELY AS IT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD.....
NOT STOCK IMAGES
**NOTE**
: PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.  SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE... WHAT YOU SEE IS WHAT YOU GET...
We ship via United States Postal Service. We have a 4 day handling time not including weekends or holidays but normally we have all orders processed, packed and shipped within 48 hrs.
A Note to our international buyers (Including Canada).  Please read before placing a bid or buying an item:
**Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We are not responsible for shipping times to international buyer's. Your country's customs may hold the package for a
month or more
.
**
We pride ourselves on quality products, great service, accurate gradations and fast shipping.
**
BRANCHWATER BOOKS
YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.
28482
Powered by SixBit's eCommerce Solution